Seventy per cent of decisions to buy a product in shops and department stores are taken at that moment and not before.* This is one of the reasons why POS publicity is a very important alternative. Since we are specialized manufacturers, the POS supports which we make include products such as: displays, stands, totems, shelving, stoppers, posters, stickers, price displays, packaging, etc. The man objective of the different elements of POS is to communicate, position and sell the products advertised by catching the customer’s attention and basically, encouraging an decision to buy.on the spur of the moment.